SMS Opt-In Process
How Uprising collects consent to send SMS text messages · Effective July 25, 2026
Uprising (uprisingplay.com), the consumer brand of Valo Boulder, LLC, sends SMS text messages only to guests who expressly opt in. Providing a phone number and consenting to SMS is optional and is never a condition of purchase, account creation, or venue entry. There are two opt-in paths:
1 · Online — guest account creation
The screen below is the phone step of Uprising guest account creation exactly as presented to the guest. The consent checkbox is unchecked by default; the guest must actively check it to opt in.
If the guest leaves the box unchecked, no SMS messages are sent and account creation continues normally.
2 · In person — at the venue
A guest may provide their phone number to Uprising staff during account setup or check-in. Staff follow this script:
"Would you like to get your secure login link and visit updates by text message? It's optional — message and data rates may apply, and you can reply STOP at any time to opt out."
Only if the guest verbally agrees is the number recorded with SMS consent. The first message the guest receives confirms the opt-in and repeats the STOP/HELP instructions.
What opted-in guests receive
- Secure one-time login links (requested by the guest at sign-in)
- Account setup links (requested by the guest)
- Visit-related notifications tied to the guest's own bookings and gameplay (e.g., booking confirmation, game results available)
No marketing or promotional messages are sent under this program. Message frequency varies. Message and data rates may apply. Reply STOP to opt out. Reply HELP for help. Mobile numbers and opt-in data are never shared with third parties or affiliates for marketing purposes — see our Privacy Policy and SMS Terms & Conditions.